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"But there are those who just want the software itself, and they can put it on the hardware of their choice, and we'll enable them to consume it that way." Violin storage software "Some channel partners are very comfortable selling bundled hardware and software solutions, so for them, we'll keep it that way," Varanasi said. Channel partners could determine how customers get the product, he said. Varanasi said the company would sell the Violin software bundled with hardware but eventually evolve to a software-only model, because engineers designed the product to run on commodity servers. StorCentric plans to keep the Violin brand, as it did with Nexsan, Vexata, Drobo and Retrospect products. "And the thing we're really excited about is the huge cross-sell opportunity that we have, because many of the customers that have bought one of these brands have a need for the other one, but we weren't able to quite cover that ground." "We're definitely going after different markets with these products," Varanasi said.
Varanasi said the QLC flash-equipped arrays are a good fit for backups, archives and other high-capacity use cases. He said Vexata chased high-end customers, including credit companies and hedge funds, and focused on analytics, AI, machine learning and Oracle Rack workloads.Īt the low end, StorCentric's Nexsan line gives customers a choice of SAS-based solid-state drives with triple-level cell (TLC) or dense quad-level (QLC) 3D NAND flash, hard-disk drives, or a hybrid combination of the two. StorCentric CTO Surya Varanasi, who co-founded Vexata, sees the main use cases for Violin arrays as databases, virtualization and virtual desktop infrastructure. "That's why you see a lot of these small companies not do well, because they don't have something to fall back on," Shah said, "if there's an objection with the customer." Violin Systems' all-flash array line included its XVS 8 that supports NVMe over Fabrics. Marc Staimer, founder and president of Dragon Slayer Consulting, said he was surprised because Violin trailed the market in key capabilities such as a scale-out architecture and performance density in comparison to newer flash storage players such as Pavilion, Fungible and even Vexata.īut StorCentric CEO Mihir Shah said Violin would give his company an affordable midrange option that supports low-latency NVMe and fills a flash storage portfolio gap between the less costly, lower-performance Nexsan systems and the more expensive, high-end Vexata products. StorCentric already had brought a higher performance NVMe-based flash array into the fold with its purchase of Vexata, another floundering vendor, in July 2019 during a mini buying spree that added backup software specialist Retrospect just a week earlier. The Violin acquisition puzzled some storage analysts. Flash storage acquisition surprises analysts StorCentric's acquisition of Violin for an undisclosed sum of cash and equity came just over a year after the trailblazing all-flash storage array vendor shut down its San Jose headquarters, eliminated its California-based executive team and appointed Todd Oseth as its third CEO in less than three years. The Violin acquisition continues a pattern of buying struggling storage companies with mature technology in its quest to address customers' data management problems. StorCentric, based in Sunnyvale, Calif., was incorporated in August 2018 with the merger of Drobo and Nexsan.
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